Alex and Ani – Jewelry With A Purpose

You may have noticed their Main Street Commercial during the Super Bowl or the Bank of America commercial which features the wonderful story behind Alex and Ani. Alex and Ani has been one of our best selling jewelry lines this past year. Their fun and addicting bangles come in many different themes, colors, materials and all have a great meaning behind them. I wanted to gain a better understanding of the inspiration behind this arm candy.

Here is some background information on the company as well as some interesting facts so the next time you adorn these beauties you can have even more pride in wearing them:

• Carolyn Rafaelian is the creator of Alex and Ani and comes from a family of jewelers. The brand was launched in 2004 and the company was named from a combination of the names of her two daughters.

• All Alex and Ani pieces are infused with positive energy. The power of positive energy is the companies core belief. They do this by manufacturing in American factories, researching the meaning behind their symbols and allowing the wearer to express themselves.

• Every single piece of Alex and Ani jewelry is as they put, it “Made In America With Love.” Not only are they manufactured in America the materials are sustainable and derived from eco-friendly processes.

• Charity By Design is a way in which Alex and Ani gives back to both local, national and global charities. They do this by creating a customized and symbolic charm that thoughtfully represents the charity and a portion of the proceeds are donated directly to the non-profit organization in which it represents.

Want to add to your bangle collection or start a one? Shop our ever growing Alex and Ani section at Diva Divine Boutique today! When it comes to Alex and Ani in Scottsdale, we have the best selection!

Charity By Design, Alex and Ani